Privacy policy

Last Updated: May 2026

LyleCare operates this store to provide American families with a curated shopping experience (the "Services"). LyleCare is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from lylecare.com.

1. Personal Information We Collect

We collect personal information directly from you, automatically through your interaction with our Services, and from trusted third parties. This includes:

  • Contact & Shipping Details: Name, billing address, shipping address, phone number, and email address.
  • Financial Information: Payment card details and transaction history. All payments are processed through secure, encrypted gateways.
  • Device & Usage Information: IP address, browser type, operating system, referring URLs, pages visited, time spent on pages, and navigation data collected through cookies, pixels, and similar technologies to improve your shopping experience and measure advertising effectiveness.

2. Cookies & Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to enhance your browsing experience, analyze site traffic, and serve personalized advertisements. These technologies may collect information about your online activity across websites and over time.

Meta (Facebook) Pixel Our website uses the Meta Pixel, a JavaScript snippet provided by Meta Platforms, Inc. The Meta Pixel places cookies on your browser and collects data such as pages viewed, products added to cart, and purchases completed. This data is used to measure advertising effectiveness, build audiences for targeted advertising on Meta platforms (Facebook, Instagram), and optimize ad delivery.

Meta Conversions API (CAPI) In addition to the Meta Pixel, we use the Meta Conversions API, a server-side integration that sends event data (such as purchase confirmations, page views, and other actions) directly from our server to Meta. This provides more reliable data collection and helps us better measure and optimize our advertising campaigns. Data shared through the Conversions API may include hashed identifiers (such as email address and IP address), browsing behavior, and purchase activity.

Both the Meta Pixel and Conversions API process data in accordance with Meta's Data Policy.

3. How We Use Your Personal Information

We use your information to provide a premium service, including:

  • Order Fulfillment: Processing payments, managing your account, and arranging for shipping to your US address via our specialized fulfillment partners.
  • Marketing & Advertising: Showing you online advertisements for LyleCare products based on your interests, past activity, and browsing behavior. This includes using data collected via the Meta Pixel and Conversions API to create targeted advertising campaigns.
  • Security & Fraud Prevention: Authenticating transactions and detecting potential fraudulent activity to ensure a secure shopping environment.
  • Customer Communication: Providing support and responding to inquiries via support@lylecare.com.
  • Analytics & Optimization: Understanding how visitors interact with our site to improve content, layout, and user experience.

4. Disclosure of Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes:

  • Service Providers: With Shopify and our global logistics partners who facilitate fulfillment and shipping directly from our electronics facility.
  • Advertising Partners: With marketing partners such as Meta Platforms, Inc. (Facebook/Instagram) to provide personalized advertising, measure campaign performance, and optimize ad delivery. This sharing may be considered a "sale" or "sharing" of personal information under certain US state privacy laws (see Section 7 below).
  • Legal Reasons: To comply with applicable laws, respond to valid legal processes, or protect the rights and safety of our users.

5. Children's Data

LyleCare products are intended for use by children under adult supervision; however, our Services are not intended for use by children. We do not knowingly collect personal information from individuals under the age of 16. If you believe your child has provided us with personal data, please contact us for immediate deletion.

6. Security and Retention

We implement industry-standard security measures to protect your data, though no system is impenetrable. We retain your personal information only as long as necessary to fulfill your orders, comply with legal obligations, or resolve disputes.

7. Do Not Sell or Share My Personal Information

Under US state privacy laws, including the California Consumer Privacy Act (CCPA/CPRA), our sharing of personal information with advertising partners like Meta for targeted advertising purposes may be considered a "sale" or "sharing" of personal information.

You have the right to opt out of this sharing. To exercise this right:

  • Email us at support@lylecare.com with the subject line "Do Not Sell or Share My Personal Information." Please include your full name and the email address associated with any orders.
  • Adjust your browser settings to block third-party cookies or enable Global Privacy Control (GPC). We honor GPC signals.
  • Use Meta's tools to manage data shared with them via Off-Facebook Activity.
  • Industry opt-out tools: Visit the DAA opt-out page or the NAI opt-out page to opt out of interest-based advertising from participating companies.

We will process your request within 15 business days. We will not discriminate against you for exercising your privacy rights — you will still receive the same quality of service and pricing.

8. Your Additional Rights and Choices

Depending on where you live in the US, you may have additional rights regarding your personal information, including:

  • The right to know what personal information we collect, use, and disclose.
  • The right to request deletion of your personal information.
  • The right to correct inaccurate personal information.
  • The right to opt out of targeted advertising.

To exercise any of these rights, please email us at support@lylecare.com. We may need to verify your identity before processing your request.

9. International Transfers

As we utilize global hosting and fulfillment partners to provide the most advanced technology at the best price, your information may be processed in countries outside of your residence. We ensure all such transfers comply with recognized data protection mechanisms.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post the updated policy on this page with a revised "Last Updated" date.